Respecting the monarchy in Thailand: a visitor's etiquette guide

One of the first things you'll notice in Chiang Mai is how present the Thai monarchy is in everyday life — portraits in shopfronts and stations, garlands of yellow flowers, a quiet pride you can feel. Thais hold the monarchy in deep affection and respect, and as a visitor you'll be warmly welcomed when you honour that. Here's the gentle, practical guide to doing so.

Royal portraits are everywhere

You'll see framed royal portraits on streets, in homes, in shops and across public buildings, often raised high on a wall or framed in gold. Treat them as you'd treat anything cherished by your hosts: with calm respect. Don't pose for silly or disrespectful photos beside them, don't touch or lean on them, and lower your voice and energy when you're near one. Photographing a portrait as a memento is fine — just do it respectfully, the way you would in any place that matters to the people around you. The same care extends to the large roadside images you'll pass all over the city — a small awareness is all it takes, and it's part of the same warmth you'll meet in our wider Thai etiquette guide.

The two anthems: stop, stand, show respect

Twice a day — at roughly 8am and 6pm — the national anthem is played over loudspeakers in public spaces, stations, parks and markets. When it begins, everyone around you will stop and stand still until it finishes. Simply do the same: pause whatever you're doing, stand quietly, and wait. You needn't stand like a soldier — just be still and respectful. If you only notice halfway through, no harm done; stop where you are.

There's a second one to know. Before a film starts in Thai cinemas, the royal anthem ("Sansoen Phra Barami") plays alongside images on screen. Everyone stands quietly for it; simply stand too, then take your seat as the film begins. It catches first-time visitors by surprise, so now you'll be ready. Both moments pass in under a minute and are an easy, graceful way to show you've understood where you are.

Money, stamps and the King's image

Thai banknotes and coins bear the King's image, and that image is treated with genuine respect. The practical takeaways are simple: never step on a dropped banknote to stop it blowing away (use your hand), don't deface, tear or scribble on currency, and handle money — like the cash you'll use day to day — without carelessness. The same care extends to postage stamps and anything else carrying a royal image. None of this is hard; it's just mindfulness.

Royal sites and respectful dress

Northern Thailand is dotted with temples and royal-project places, and a visit to somewhere like Doi Suthep or the serene forest tunnels of Wat Umong naturally invites your best manners. Dress modestly — covered shoulders and knees — keep your voice down, and follow the cues of those around you. This overlaps almost entirely with general temple etiquette, so if you've got that habit, you're already most of the way there. A little of the region's Lanna history also helps you appreciate just how deeply this reverence runs.

A neutral word on the law — and on colours

It's worth knowing plainly that Thailand's lèse-majesté law (Section 112) protects the monarchy and is taken extremely seriously. As a visitor, the takeaway is simple and reassuring: just avoid any disrespectful remarks or jokes about the monarchy or royal family — in person and especially online. There's no need to discuss the subject at all; warmth and respect are always welcome. This is part of why Chiang Mai feels so calm and safe to settle into.

On a lighter note, you may notice yellow worn or displayed on royal occasions and certain days — a gentle, positive tradition. You're not expected to take part, but it's lovely to recognise.

None of this should feel daunting. Thais are famously kind to guests who try, and these small habits will quickly become second nature. Show the respect your hosts show, and Chiang Mai — and our house — will feel all the more welcoming. Warm wishes from the Ada House team.